The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was established with the goal of protecting the privacy of medical providers and their patients. The act sets standards for how healthcare organizations must protect patient information, including what kind of security measures must be in place to keep data safe.

HIPAA was established to protect the privacy of medical providers and their patients. And while there are no specific guidelines when it comes to social media usage in healthcare, every healthcare organization must implement security protocols that adhere to privacy policies.

Social Media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements to the public. However, careless posts that have client or patient-specific information could ruin the reputation of any healthcare organization.

Modern-day cyber criminals utilize every resource possible to launch attacks, one of which has been publicly available until now. Google had just overhauled its personal information policy, especially for the healthcare industry, resulting in the removal of private medical records from its search results.